The Best Contact Form You Will Ever Use
Expert Author
Article Date: 2008-05-14
Don't you wish you could get more information from those that fill out your web site's contact form? How did you find us? What search engine did you use? Where are you?!?
Over the past few weeks I've been testing the appropriately named "Best Contact Form "-appropriate, because it is the best contact form I've ever used!
OK, all the basics are there-name, email, captcha, etc-but Best Contact Form throws in a bunch of really useful analytics too!
Here are just some of the cool features it offers:
- Learn the actual keywords people are typing in that convert on your site.
- Discover what search engines drive converting traffic to your web site.
- Learn about your best converting geographical areas.
- An easy to install WordPress plugin.
- Special "Smart Zones" help you discover which keywords are converting into form completions, so you can add them to your PPC campaigns.
- Customize the form fields to whatever you want.
Best Contact Form's real strength is the analytics it provides. If you're running a PPC campaign, you can discover which keywords convert, the geographical areas to target, and even which time of day provides the most leads (here's an impressive case study).
For me, just being able to see what search terms (and search engines) led to someone contacting me, is huge! I'm getting lots of ideas for new marketing campaigns and new articles to write. I'm also able to see that the PR person who says "they're a long time reader of Marketing Pilgrim" actually found my site because they searched for "Facebook news."
Best Contact Form co-founder (and former colleague) Clay Sinclair explains, "By showing you the keywords people are actually typing in and driving organic conversions to your site will put value and meaning to all those ranking reports. It also will provide you with more keywords to optimize for your site as well."
Best Contact Form won't replace your existing web analytics. But it will help you better understand which web site, search engine, or marketing campaign is bringing the most leads to your contact or sign-up form.
You can sign-up for a free basic account, or explore the more powerful paid subscription options, here.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
