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High-Quality Backlinks Can Improve Your PageRank
By Andréanne Hamel
Expert Author
Article Date: 2008-04-30
Online marketers often vie for the very important free traffic that they can obtain from Google's natural search results.
Those top 10 rankings are based on two crucial factors: unique, well-written, valuable content, and high-quality, one-way backlinks which, for many, represent the larger challenge. Several techniques can be used to get those precious backlinks, but to us, one stands above them all: we call it the professional article distribution - PAD for short.
Before getting into the mechanisms of PAD, let's review the basic elements of a web page that make it easier for spiders to crawl and categorize efficiently. They are:- Title tag: appears at the very top of every web browser and serves as the most important indicator of the page's topic; the page's main keyword should appear in the first 64 characters, spaces included;
- Description meta-tag: in the source code, it tells the spiders in one or two sentences, roughly 25 words, the angle of the page content;
- Keywords meta-tag: also in the source code, it is a list of keywords that are relevant to the page's content;
- Page body: the actual content, including text, images, video;
- File name: it translates into the URL of the page;
- Backlinks: other sites that point to this page;
- Outbound links: sites this page points to;
- Anchor text: also referred to as text link, it is the clickable part of a hyperlink; the words that are made clickable hint the spiders about the topic of the page it points to.
If it's easy to control all those parameters on your own website to ensure your page is top-notch, you might find it a challenge to control them on other people's sites you want a link from. Rarely can you choose the title, meta-tags, outbound links and page content of a link directory, and for this reason, most backlinks obtained through Pay-per-post, and directory listings have very little value. Reciprocal link exchange is also out of date, as the links cancel each other out.
PAD, on the other hand, lets you dictate all of the above characteristics, ensuring the exact quality you want for your one-way backlinks. The PAD technique relies on two principles:- "The easiest, most efficient way to set the quality of a webpage to the required level is to build it yourself."
- "A lot of webmasters are hungry for free, fresh, unique, valuable content they can publish."
So here is the secret to PAD: you create the page yourself - content, tags, images, outbound links to your own site using carefully selected anchor text - and give the page away for a webmaster to publish it on their site. Using an espresso machine page as an example, here is a step by step guide to mastering this technique.- Find a website that qualifies as good neighborhood. Usually, your competitors are good neighborhood. Let's say you want to rank for the phrase "Italian stove top espresso makers". In Google, simply type that string and pick the first site that comes up. Is its Google PageRank 4 or above? Is its Sitening score of 60 or more? (Get this information through the backlinks tool at Sitening.com.) If so, you've found a target. If not, go to the next result.
- Contact the editor and make your offer. Ask him if he would accept free, unique, well-written content for his site, in exchange for leaving the links within the article intact. It is crucial, when the editor accepts your offer, that you do not put a link to his site on your own. This would count as reciprocal linking and be disregarded by Google.
- Write the article. Carefully select your keywords for this page, especially the ones you will be using as anchor text for the links back to your site. Make sure the topic of the article bridges the two sites. For example, if your site is about stove top espresso pots, and the site you have found is about backpacking, you might want to write about the portable aspect of a stove top espresso maker, making it so convenient to enjoy high-grade espresso wherever you go camping, hiking, etc. Incorporate all the basic elements of a webpage mentioned above and format everything in your favorite html editor. Make sure you have embedded all the html tags you need to make links and all the previously-mentioned elements active.
- Send the article to the editor. Encourage the editor to link to the article from his other pages once he has published it. This internal linking will take care of inbound links (backlinks) to the article (not to be confused with the article's outbound links, which become inbound links to your site).
Voilà! You have successfully used the PAD technique, and when Google bots visit the new article, your own pages will get the backlink credit. It's a win-win situation for you who gets the backlink, and for the other webmaster who gets the unique, high-quality content.
About the Author:
Andréanne Hamel and Luc Cloutier have built an espresso cappuccino machines website and have successfully been using the described technique to promote their super automatic espresso machines page as well as their stove top espresso pots page. James Martell, the discoverer of the PAD technique, generously shares his knowledge in his Affiliate Marketer’s Super BootCamp.
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