Every Busines Needs Its Own Slogan Or Tag Line

By Lynella Grant
Expert Author
Article Date: 2003-06-11

Tell people in a short phrase or sentence what you want them to know or remember about the business. It should conjure up a strong mental image that will be forever linked with you in their memories.

Choose one that people will relate to and remember. A printer's card showing camels in a row and stating, "We take the humps out of problems," emphasized its service orientation.

A tagline can be as important as your logo since it delivers your most direct message. It should provide a reassuring message to attract the customers you can best serve. Once you adopt one, use it constantly. Have everyone who works with you use it in every business contact or telephone greeting.

Kinds of Tag Lines

• Statement of purpose, philosophy, or mission statement


• Motto or slogan


• Pledge


• Policy


• Guarantee


• Jingle


• Pun, joke, or play on words


• Relevant quote or aphorism-or a takeoff on one

This article first appeared in The Business Card Book-What your business card reveals about you… and how to fix it

About the Author:
Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450