Using Google Analytics To Measure Flash
April 19th, 2010Last week at the Google Analytics blog, Nick and Avinash released episode of their Web Analytics TV program, this time discussing topic such as:
Do You Use Publishing Paths?
April 6th, 2010For websites that are going to participate in social media in a big way along multiple channels, I find it helpful to set up what I call publishing paths. These publishing paths require you to think about your content before you publish it, what is the best channel for it, and how to cross promote [...]
Don’t Make Your Blogging Too Difficult
March 23rd, 2010It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because, as we sit here in 2010 and race toward the world of mobile, we haven’t even scratched the surface of helping the vast majority of [...]
Should You Hire Others To Create Your Site Content?
March 8th, 2010Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my [...]
Building Your SEO Through Link Wheels
February 24th, 2010There have been many new inbound linking building strategies created the past few years, especially since Google and the other search engines began cracking down on bad links. What does this mean for you as a small business owner, webmaster, or internet marketer? This means that you will have to create new and [...]
Creating And Maintaining An Online Community
February 11th, 2010I run a Facebook group and am considering switching it to a Facebook fan page, but I don’t think it’ll address my basic problem: how do I make a Facebook group or fan page interesting and lively to my online community? Do I need to have giveaways? Spend an hour each day making [...]
Effectively Utilizing Tags To Increase Your SEO Ranking
January 27th, 2010In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, [...]
How To Create Content For Your Blog
January 12th, 2010I’ve been seeing all sorts of declarations across the web that small business owners have resolved to “write more blog posts” or “create a blog” for my business this year. Either of those is a great goal depending on where you are in your business. But you have to make sure you don’t start out [...]
Two Keyword Research Tools You Need
December 29th, 2009Wordstream, previously known for its keyword management tool for PPC marketers, has launched two new free tools, the Free Keyword Niche Finder and the Free Keyword Grouper.
Preparing Your Website For An International Market
December 14th, 2009This is the third in a three part series in conversation with Mark Rodgers, the Managing Director of Cipherion Translations where we discuss the opportunities that the internet presents to us if we wish to expand our business internationally.
In the first article we explored under what circumstances we should consider translating our website into another [...]
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