We don’t often realize this, but we can train our website content to do tricks. Unfortunately, most website content just lays around all day. This is why you see high bounce rates and poor conversion rates on so many websites. About the only “trick” this content knows how to do is to roll-over and play [...]

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.

Before the release of our new eBook, I new it was very important for me to find a solution that would allow me to capture leads and do it with some finesse. Enter Unbounce - a do it yourself landing page solution which I got up and running in about 30 minutes. Below I highlight [...]

When meeting with clients about blogging, they often worry about how often they need to publish to be effective. I did a post regarding my thoughts on a survey that basically says the more posts a week the better conversion of customers. To recap, I firmly believe that you should concentrate on the quality of [...]

I spent yesterday at WordCamp Boulder, a fun event for WordPress designers, developers and bloggers. That was my first WordCamp and well worth the very small entry fee.

Never underestimate the power of that little “Like” button you see on your screens. You see, adding the Facebook “Like” button widget on a blog will most probably increase referral traffic into the site for more than 50% from Facebook collectively. This is because the Like button allows you to make connections to your web [...]

What do you do when you set out to attract search traffic? If you start by optimizing your pages, you might not succeed, because you must answer the question, “Optimize for what?” You must optimize your pages only for a specific set of search keywords. If you accept at face value that you already know [...]

I recently read Rhys Wynne’s interpretation of John Mueller’s comment that it’s better to add content on your own site than to add it elsewhere. I disagree strongly that this is the right reading of John’s comment. There are numerous other readings of it:

As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to have way too many of them and not really know which to focus on. Some of the most tantalizing metrics, for example, like number of impressions don’t usually tell you [...]

I’ve been working through one of the truly fundamental tasks for any web analyst – producing a rich descriptive profile of a visitor segment. I’m using Unica’s NetInsight for this just as a change of pace from all of the Omniture Discover and Data Warehouse examples that I’ve done in the past. In my last [...]