What do you do when you set out to attract search traffic? If you start by optimizing your pages, you might not succeed, because you must answer the question, “Optimize for what?” You must optimize your pages only for a specific set of search keywords. If you accept at face value that you already know [...]

Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my [...]

If you’ve been working on the Web for more than a couple of years, you know that predicting that the mobile Web will take off this year is always popular, and always wrong. Thus far, the mobile Web is a small niche for most businesses, but will it remain that way? I started wondering about [...]