For websites that are going to participate in social media in a big way along multiple channels, I find it helpful to set up what I call publishing paths. These publishing paths require you to think about your content before you publish it, what is the best channel for it, and how to cross promote [...]

In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using  tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get the most out of them, [...]

This is the second time I’ve encountered this technique in the past few months so I thought I’d spend some time explaing what it is, what to watch out for, and how it could be problematic for you.
Lets start at the beginning with sponsored themes. A sponsored theme is where you have a designer create a wordpress [...]

Today’s topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why or why not, and what are some of the best ways to do it.
First of all we need a little clarification, a good working definition of cloaking is, serving one set of content to the [...]