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Newsletter Archive: 2007
Sitemaps Or No Sitemaps
I've been using Google's sitemaps tool for a few months now and built XML sitemaps for the websites I've launched (or relaunched) since summer.

Date: 2007-12-26
Looking To HTML 5
A List Apart has a nice article on a Preview of HTML 5 that should be a good informative read for anybody who is in the web business. The article takes us inside on how HTML 5 will liberate us from the pseudo semantics that we have followed with HTML 4.

Date: 2007-12-12
SES Chicago: Usability & SEO
At the SES session Usability & SEO: Two Wins For The Price of One the speakers focused on building both user friendly sites and search engine friendly sites.

Date: 2007-12-05
Getting A New Site Indexed In 24 Hours
Most SEO's will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain.

Date: 2007-11-28
Watch Your Business Grow
Create Emails In Minutes - No technical expertise needed! Choose from over 300 designs, type your copy, select recipients and send... It's that easy! Or if you prefer, use your own HTML.

Date: 2007-11-16
Faux Columns For Same Column Height
Are you trying to get two or more columns to appear to be the same height with CSS? There is a trick in doing this that is extremely easy and by far the best method.

Date: 2007-11-12
Mail Easy with Mailstation 2
Enjoy the ease of the new and improved mailstation 2™ system. Now you have access to postage anytime, online or through the phone. With these two ways to connect, easily track and refill your postage anytime 24/7.

Date: 2007-11-05
Asking For Help From Your Critics
I'm still in the middle of reading Outside-in Software Development, which reminded me that one of the easiest ways to improve a software product is to involve customers who hate the one you sold them already.

Date: 2007-10-30
NeverblueAds: Affiliate marketing to compliment your Google AdSense campaigns
Are you looking to increase your site's earning potential? Do you want a new way to earn revenue from your site in addition to your Google AdSense?

Date: 2007-10-22
On Page Communication With Your Site Visitors Pays Off
Yesterday I added a little something to my blog post that likely went unnoticed. It's a habit I've gotten into and is something I've begun to share with clients when I review their web sites.

Date: 2007-10-15
How To Streamline Your Content
Ektron CMS400.NET lets you do everything you need to do on the Web and everything you want to do... all with just one application.

Date: 2007-10-12
Holiday Season Optimization Tips From Yahoo!
That's right - the holiday season is merely months away, and smart website owners are already starting their optimization strategies. Getting your search optimization working for the holiday season needs a couple of months of lead in - which means "start now".

Date: 2007-10-01
Web Credibility Factors To Keep In Mind
Why does your website offering a far superior product or service than your competition under perform time and time again? How can your competition offer the same product or service at a higher price than you?

Date: 2007-09-17
Picturing Better Image Search
Search engines can't read text in images, which can be a problem for image-heavy sites. A panel at SES San Jose explored the issues of indexing such sites, and working with image-specific search engines.

Date: 2007-08-22
Defining A Clear Goal For Your Site
Back in the days, everyone and their dog wanted to have a website for any reason. Even just to display dog/cat photos. But when it comes to business websites, there is investment and return involved.

Date: 2007-08-06
Is Meta Tag Optimization Baloney Or Good SEO?
While perusing a new social network for the advertising industry, I noticed an interesting question posted regarding whether meta tags were relevant to search engine optimization.

Date: 2007-07-25
Track The Life Cycle of Your Website Visitors
Ektron CMS400.net lets you do more than just what you need to do on the web, it also lets you do everything you want to do on the web...

Date: 2007-07-13
Web Analytics
“This looks good” and “that feels right” may be a good approach to arranging furniture, but for tracking affiliate programs, Bill Bruno recommends using something more precise: Web analytics tools.

Date: 2007-07-11
Task Management, Not Content Or Technology Management
Websites will achieve maximum value when they focus on the tasks of their customers, not the technology or content. Who will use this? How will they use it? These should be two of the most important questions asked when managing a website.

Date: 2007-06-27
Protect Your WordPress Plugins
I'm amazed that so many popular bloggers use WordPress and don't protect their WordPress plugins. Here's one simple way to protect people from seeing exactly which WordPress Plugins you're using.

Date: 2007-06-20
Search Experts Discuss Duplicate Content At SMX
The second session from the Search Marketing Expo in Seattle was focused on the issue of duplicate content. Eytan Seidman, Lead Program Manager, Live Search, Microsoft said you should be concerned with duplicate content on your site because it fragments your pages in some way.

Date: 2007-06-04
Web Task Management Principles
Web task management is about managing your website around common tasks. Success is measured on the completion of these tasks. What is different about web task management?

Date: 2007-05-23
Postal Rates Just Went Up
The new postal rate structure puts a greater emphasis on the size, shape, and weight of your mail. Make mailing easy. The mailstation™digital postage meter will automatically update postage rates by weight and class.

Date: 2007-05-22
Search Engine Traffic Vs Social Traffic
Getting traffic from all sources is a good way of diversifying your risks. That way a shift in the search engine algorithmn or a social networking site won't entire rock your traffic picture.

Date: 2007-05-16
Graphics Vs Text In Design
Yuri posted an interesting article last week on using text over graphics on your website. Yuri links to a wide variety of sources including eye-tracking studies to support the case that you should stick to text and avoid graphics for the most part.

Date: 2007-05-02
Why Simplicity Is Essential To Web Design
A simple website charges you less time. A complex website charges you more time. Time is your most precious resource. Simplicity is highly overrated, according to Donald Norman, a design thinker I very much admire.

Date: 2007-04-18
SES: Search Supports Sitemaps Autodiscovery
Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.

Date: 2007-04-12
Email Newsletters Made Easy
Create Emails In Minutes - No technical expertise needed! Choose from over 300 designs, type your copy, select recipients and send... It's that easy! Or if you prefer, use your own HTML.

Date: 2007-04-10
Showing Top Commenters Only On Your Index Page
I recently wrote that I don't like Top Commenters plugins, in fact I used a very strong word loathe. There are some benefits to introducing Top Commenters to give some level of special recognition, but whatever SEO benefits you think it might...

Date: 2007-04-02
Fixing Duplicate Content Issues
Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not.

Date: 2007-03-21
Website Features That Convert Visitors Into Customers
Recently I had a conversation with a voiceover expert who had paid a good chunk of change to Google for his Adwords campaign. His complaint?

Date: 2007-03-12
Fully Functional Trial Offer for Growing Websites
Ektron CMS400.NET lets you do everything you want to do on the web with one easy-to-use, cost effective application. Reach your customer with personalized, interactive communication through your website.

Date: 2007-03-08
Robots for the Rest of Us
Nothing can be more confusing to a website owner as the robots.txt file. Born out of technology in the programming world, the robot.txt file is nothing more than a server command for search engines.

Date: 2007-02-28
No more trips to the post office
Print postage on letters and packages right from your office. Save time and money while you're at it. Enjoy the convenience of a digital postage meter and avoid the hassle of going to the post office.

Date: 2007-02-26
Google Sponsored Listings Without PPC Charges
In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites, including Google, Yahoo!, AOL, Ask.com, AltaVista, Excite, InfoSpace, NBCi, CNET and many others. No other service is able to match this claim.

Date: 2007-02-22
Get That Site Back Up Before It's Delisted
If you're site goes down for whatever reason, get it back up quickly or risk being de-listed from Google's index. Though it has been thought there may be somewhat of a grace period, it now seems robots only notice what's there when they arrive.

Date: 2007-02-21
The True Value of a Resource Library for Your Website
Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected.

Date: 2007-02-14
Yahoo: The Social Search Engine?
There's no denying that Google is far and away the most visited search engine on the Internet, eclipsing Yahoo in terms of user base by quite a significant margin. Is it possible that Yahoo could make up some of that ground by leveraging itself as a niche search portal, specializing in social search?

Date: 2007-02-06
Who Needs Website Quality?
Back in the days, to get into the search engines you only had to submit a site to them and it'd show up in the results (or you could just get listed in the Yahoo directory).

Date: 2007-01-24
Download: Fully Integrated Web Site Analytics
Ektron CMS400.net lets you do more than just what you need to do on the web, it also lets you do everything you want to do on the web... all with one application

Date: 2007-01-18
The Holy Grail Of CSS
Someone asked me recently why I liked Cascading Styles Sheets (CSS) and what makes CSS so great. The answer only makes sense if you know what CSS is.

Date: 2007-01-17
Accurately Predicting Potential Website Traffic
Wouldn't it be useful if your SEM company could accurately predict how much organic search traffic they could get your organization? I was trying to figure this out today and there are many variables/metrics that could come into play.

Date: 2007-01-09