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[2004-02-27] Learn to Become a Search Engine Expert Using Forums
As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out thousands of dollars, or you can be "web savvy" and learn how to do it yourself.
[2004-02-26] Submitting To DMOZ the Open Directory
A very important step or the most important step is getting your site listed in the Open Directory Project (http://www.dmoz.com). This directory provides search results for many of the important search engines and online portals. The ODP is not a search engine, thus is not driven by a robot spider. It is a directory which is edited by a live human being and you must acknowledge a few very essential points if your submission is to be of success. How long does it take to get submitted? Some sites may take a couple of weeks and other may take half a year. So, make not of the suggestions below and if all goes well you'll be in sooner than you think.
[2004-02-26] How to Create One Way Non-Reciprocal Links
Your site should have more incoming links than outgoing links and Incoming links are more valuable than outgoing links or reciprocal link trading.
[2004-02-26] One Way Links Versus Reciprocal Linking
If you want to feel the exhilaration after noticing one day that your rankings are on the rise, you will have to focus on one very important ranking criterion, your link popularity or page rank of your site.
[2004-02-25] Keep 'em Focused with Mini-Sites
This is a copy of an email I recently sent to a customer of mine. The customer's website had been online for two weeks and he was concerned that he still hadn't made any sales...
[2004-02-24] Your Website May Reveal More Than You Really Want Customers To See
What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?
[2004-02-23] Websites for Search Engines or People?
Who is more important to you as a webmaster: the visitor or the search engine?
[2004-02-20] Simplify Your Web Site for Clarity and Ease of Use
There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site's message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity's image.
[2004-02-20] 6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.
[2004-02-19] Add-On Domains, Parked Domains and Sub-Domains
Once you have a website up and running, you may want to launch other websites. The default way to do it is to register new domain names and open new hosting accounts. However, opening new hosting accounts can be expensive, especially if you still have plenty of free space and bandwidth available in your original account. Fortunately, it is possible to share the web space and bandwidth of your original account among different sites.
[2004-02-19] The Case for Minimalist Web Page Design
With the increased affordability of web space and bandwidth, the growing use of high speed modems, and the abundance of implementation technologies like Flash, audio and video, comes the temptation to overuse them in web page design.
[2004-02-19] Flash Web Design: Pros and Cons
Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to thoroughly understand what those problems are before we decide to use Flash for our site.
[2004-02-16] What is Content? Part I
Browse any webmaster forum or read web tutorials and you will find that nearly all the experts these days recommend that you have lots of good content on your site. Sounds like good advice, doesn't it? But what does it mean?
[2004-02-12] Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as Web Marketing, Online Marketing, Internet Marketing, and/or eMarketing is a process by which the end goal is to generate "more exposure" so that as one example: the website owner can develop more sales.
[2004-02-12] Evaluating a Search Engine Friendly Shopping Cart
The objective of any shopping cart or e-commerce system is to allow visitors to shop on a business site for products they want. Not all search engines are created equal with equal capabilities. Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.
[2004-02-05] An Artist’s Viewpoint on the Misuse of Website Color!
Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in the UK, I read with great interest the article recently submitted by Charlene Rashkow titled "Color and its Influence on Marketability." As an artist, I revel in color and its power and only have to sit in front of a Monet to realize the powerful emotional tug color can have. This very power makes the misuse of color an abuse to the viewer, which means that professional designers are often guilty of color misapplication.
[2004-02-05] Is it Wrong to Have a Goal-Oriented Home Page?
Not too long ago, a client asked me to create a new design for his company's home page. As I was getting ready to work on the design, I asked my client what the homepage needed to accomplish. In other words, what were the page's primary goals? What did the company want clients to do when they got to the home page?
[2004-02-05] Can Visitors Figure our What your Product is?
In the past few weeks, I've become increasingly aware of a major problem among websites: It's very difficult to figure out what the site is actually selling.
[2004-02-05] 3 Case Studies on Using Color for Organization
One of the aspects of web design that fascinates me the most is color. Color is a very useful tool that can be used with powerful effects in a website. It's particularly useful in organizing elements effectively and in creating well-designed page layouts.
[2004-02-05] Help! My Site isn't Selling Anything!
A few weeks ago, I received a question from a reader who saw one of my articles in WebProNews. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
[2004-02-05] Do They Know What They Need?
When visitors first come to your site, it's important for you to anticipate how they are approaching your site.
[2004-02-05] Anticipate How Visitors Search and Evaluate
If you want a truly successful site, it's imperative that you learn to anticipate how your visitors operate. After all, your site is dependent on how your customers think, not how you think.
[2004-02-05] What's Your Most-Desired Action?
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website.
[2004-02-05] The Immutable Laws of Effective Navigation
Effective navigation stands out. It's clear, obvious, and highly visible.
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