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[2003-10-31] Cascading Style Sheets Basics
If you're not a web designer, but have nevertheless experimented with HTML or popular editors like FrontPage to try to build a website, if you didn't use cascading style sheets you probably came across most of the common problems that cascading style sheets were created to solve.
[2003-10-28] Metrics Matter!
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling several e-books every day and generating "some calls". When I asked if she was reviewing her traffic analysis, she said "No, why should we - it's clearly working - we can tell that from the sales". I didn't ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that she'd have been shocked to learn how many more opportunities she was losing.
[2003-10-21] Marketing With RSS Feeds
Lets face it as much as we all rely on email communications it is not really a reliable technology.
[2003-10-21] Tons Of Traffic And No Sales? -- 3 Solutions
A few weeks ago, I received a question from a WebProNews reader. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
[2003-10-21] All About RSS: Can It Save eMail Marketing?
RSS is yet another channel you can use to distribute your content to your target audiences. Its foremost advantages over e-mail are that it is 100% opt-in, doesn't carry the risk of spam accusations and actually gets the message delivered to the people that "subscribe" to it.
[2003-10-20] Five Common Web Site Design Mistakes That You Must Avoid
You know how important it is to drive high traffic to your web site. What's even more important though, is designing a web site that makes them stay... a web site that sells!
[2003-10-20] Help Visitors Buy: High-Profit Tips
How do I find the information you are asking for?
Sometimes, you will have to ask visitors for information for which they don't immediately know the answer. For example, if they are looking for replacement parts for a widget, you may have to ask what model of widget they own. If you need to ask for such details, make sure you tell visitors where they can get the answers.
[2003-10-16] 4 Tips To Get Visitors To Click
On many sites, it's impossible to lead visitors straight to your primary goal on the home page. Getting visitors to take your most-desired action often means you have to use your home page to channel them down a certain path. You have to guide visitors through a set of choices before they can actually complete the action you want them to take.
[2003-10-09] GOT MEME? How to Attract Your Clients' and Customers' Attention
No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, "Got Milk".
[2003-10-08] Quick and Easy Custom 404 Pages
By design, the server that hosts your web site delivers a 404 Error / Page Not Found when a surfer clicks on a link that the server cannot find or something else unexpected happens. The most common error page is the HTTP 404 "Not found: The requested URL/whatever.html was not found on this server."
[2003-10-06] Intro to SSI (Server Side Includes)
We are often asked by webmasters how to repeat web elements across their pages without have to edit each static page individually each time they need to make a change. External CSS is the answer to your web pages' cosmetic elements (fonts, colors, borders, padding, etc.), but SSI is a great tool when you want to use the same web element (navigational menu, page text, etc.) across multiple pages, but you do not want to change it on every page each time you need to add, delete or modify.
[2003-10-04] How to Create Good Custom '404 Error' Pages
When visitors to your site misspell your URLs, or follow broken links to your pages, their browser will display a '404 Error' page that will tell them that the page they were trying to access does not exist. At this point, they will most likely leave, rather than trying to guess how to get to their intended destination.
[2003-10-03] The Single Best Way To Boost Sales On Your Site - Forever
Imagine if you could put something on your web site that you know will multiply your sales and boost your profits.
Imagine if you could adjust your web site in a way that you know will maximize the amount of visitors you can convert to subscribers.
[2003-10-02] Words That Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
[2003-10-02] So you want to move your website?
Just like moving home, moving your web site can be stressful and traumatic. But their are times when you have no choice. Your current host doesn't provide the services that you want to start using; you outgrow your bandwidth; you want better reliability or customer service; the reasons are many.
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