AdWords Despite some misleading news from the rumor mill, Google users can take heart – Google’s new AdWords Select plan is beneficial to both advertisers and users alike. The new initiative not only enables the search engine to increase revenue but also to retain its integrity. Google’s search results will remain as unbiased as ever.
[2002-02-27] Dot-Com Will Always be King
The new domains are coming! "Dot-biz is going to be the next coming of dot-com," I recently read in an article in the Denver Post. The buzz has begun. Seven new top-level domains have been approved by ICANN, the organization that governs domains, and could be available as early as spring of this year. The new domains approved are .biz, .info, .aero, .coop, .museum, .pro, and .name. Pre-registration sites like PreRegisterYourDomains.com have already begun taking applications claiming that "Three million domain names will be registered in the first five minutes." That same Denver Post article later says, "If predictions from analysts hold true -- dot-biz will rival the popularity of dot-com -- startups will no longer have to settle for second-tier domain names." Hogwash! -- To put it gently. Dot-com will always be the supreme ruler of domain names. Here's why:
[2002-02-26] Creating an Effective Business Web Site
You registered your domain and have a hosting company park it for you, now what? Now you need to have your Web site designed. Designing your site to attract business and make money is very tricky. You have to create the site to please the visitor. There is one thing to keep foremost in your mind when creating your site - the visitor will ask "What’s in it for me?" You have to provide that answer immediately, or they will just leave. This may be done in the first line or first few paragraphs, but you have to bring it to their attention. They have to know what you can do for them. This has to be done on every page or your site is a hopeless cause.
[2002-02-20] Secrets to Starting Your First Ezine Article
The moment is finally here. You're going to write your first ezine article. But do you have a sinking feeling you won't be able to do it? Do you wonder how you'll even start writing it?
[2002-02-14] 16 Reasons Why The Next Site I Visit Could Be Yours
You spend so much time promoting YOUR site, but why, exactly, do YOU VISIT someone else's? The other day, I re-visited all of the sites I had been to that week (using Internet Explorer's History option). I asked myself the simple question: "Why did I visit that site?" I came up with 21, yes 21!, reasons why I visited a particular web site. Now if they are reasons why *I* visited a site, they could well be reasons why I (or someone else) would visit YOUR site!
[2002-02-12] Trading Links - Any Real Value?
If you manage a website, then you know that trading links with other sites is said to be a valuable method of promoting your website, and getting more traffic. But the true value of it really depends on how you go about it.
[2002-02-11] Tips on Providing Great Content on Your Site
Flash animations and great colors won't keep visitors coming back to your site. Visitors return to sites for two reasons only: the products are what they want to buy or the content is of value to them. If your site isn't attracting the visitors you want, it could be because you're not providing quality content. Below are some tips that will help your content stand apart from the competition.
[2002-02-07] How to Design Your Navigation Structure & Common Navigation Mistakes to Avoid
Searching for information on the Web has recently become like a mine field. You find the site you want, only to be greeted by pop-ups when you enter, pop-ups when you are on the site and pop-ups when you leave. Other sites use a flash introduction, make you wait several minutes (which feels like hours), until the page finishes loading. Heck, you just want to find the information as swiftly as possible without having to watch out for these mine fields.
[2002-02-05] Using Tables to Format Your Web Page
Designing a professional looking web site involves much more than simply displaying text between your body tags. In order to organize your page, you must use tables.
