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[2002-01-29] Common File Formats
Below is a list of common file formats. If you would like to add one to the list, please email us with the extension and a brief description.
ACE - ACE Archiver compression file.
AIF - Audio Interchange File used with SGI and Macintosh applications.
ANI - Animated cursors used in Microsoft Windows.
API - Application Program Interface.
ART - Clipart.
[2002-01-28] Home Page Essentials: Miss These & You're Missing the Mark!
The home page (also known as "index" or "default" page) is usually the first thing people see upon entering your site. If it doesn't grab them - or contain certain information - many people won't venture past it... and might just leave your site altogether. As my Mom used to say, "You Never Get a Second Chance to Make a Good Impression." This rings even more true when it comes to your website's home page.
[2002-01-07] Top Mistakes Made When Optimizing Web Pages
A common mistake that I see in the SEO world is people tweaking their optimized pages without really giving them a chance to see what they can do. Along the same lines are those that make changes to their optimization just because rankings drop in any given month.
It sometimes take months for search engines to index newly optimized pages. Furthermore, it can take a long time for those pages to rank highly once they're in an engine's database. If you've done what you're supposed to do, i.e., chose realistic relevant keyphrases and created great keyword-rich content with the titles and tags to match, then it's crucial to have faith in your work and let it stand. It's easy to get scared and think that you somehow messed up when you don't immediately see high rankings. However, trying to keep up with algorithm changes and the like will just end up driving you crazy.
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