How New Google Features Could Impact Your Ranking
The video below outlines some of Google’s local ranking factors including insight into how new features like Tags, Boost and Hotpot may or may not impact the ranking of organic listings. 3 of the main factors that the video highlights are: Prominence, Distance and Relevance. Prominence: how well known the business is around the internet. Distance: How far away is the location (if location specified), otherwise your general location is used. Relevance: Businesses that match your query. A business claiming a places page does not equate to preferential treatment in regards to rankings.
Google Hotbot is a personalized recommendations engine based on what you like and what your friends like. Google uses HotBot as a factor in their ranking algorithm for local business listings. Google Boost is a location-based ad product for local businesses. When you add Google Boost to your listing, you can advertise your business on Google and Google Maps (including mobile devices).
About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at email@example.com