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Email marketing by Interspire

Using Google Analytics To Measure Flash

Manoj Jasra Posted by

Last week at the Google Analytics blog, Nick and Avinash released episode of their Web Analytics TV program, this time discussing topic such as:

  • How to create Advanced Segments for many sites (or other parameters)
  • Tracking affiliates in Google Analytics
  • Using an Event as a goal like tracking people who watch videos to conversion
  • Measuring embedded Flash with Google Analytics
  • Using custom reporting to display landing pages and page titles
  • Breaking down paid vs organic search by landing page
  • How site overlay currently works and reasons why it could not work
  • How to get the / and /index.html pages to be the same


About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at

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