Google and Adobe have teamed up to offer Google Analytics for the Flash content on your site.  This is a great way to see how often your visitors are interacting with the video, animation, quizzes, etc. on your site.  When used correctly, Flash content can be very beneficial to the interactivity level of your blog or website.  Until now, two of the downfalls of doing so have been lack of information about the usage of the objects, and a lack of SEO benefit from the information within the Flash content.  Google and Adobe have seemed to fix at least one of those problems.

This video on the Google Analytics YouTube Channel explains more about how to insert Google Analytics into your Flash content.  The Google Analytics Blog also gives detailed directions and code for how to add the tags within your Actionscript 3.0 Flash document.

If none of this makes sense to you, be sure to give it to your Flash designer and next time you want to incorporate a useful Flash piece onto your site, don’t worry about being able to track it.  This makes Flash developers like me very happy

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This entry was posted on Wednesday, December 10th, 2008 at 12:38 pm and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Kailee is a graduate from the University of North Carolina at Chapel Hill with a degree in Media Production. She has also done PR and Advertising for Clear Channel Communications and Student Television at UNC. At Ignite, Kailee has integrated her marketing experience and love for social media with her multimedia production experience by helping clients to integrate podcasts, video, and other multimedia interactivity into their social media campaigns. She is a writer on the Ignite Social Media Blog.