Website optimization for mobile devices
May 20th, 2013The online world is going mobile and small screens are increasingly coming to represent big business.
Web Site Usability Rant
April 30th, 2013Sooner or later the one last hope for a successful web site design is slashed by managers who, frankly, have no freaking idea what they’re doing. People don’t use web sites. Bots do!
Revenge of the User Friendly Web Site
April 8th, 2013When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites.
Make your website actually work
March 18th, 2013When was the last time you checked your website to ensure that it’s effectively supporting your business goals?
Do we care if web content is “above the fold”?
February 27th, 2013When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared [...]
Your Corporate Website Needs To Become A Trap
February 13th, 2013I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” I had never thought about [...]
Content Writing for Sole Traders
January 23rd, 2013Promoting your business online needs a lot of content. Your website copy, blogs or articles must be relevant, interesting and useful to your readers otherwise they will be no more that just a collection of words.
Is Your Website Mobile-Friendly?
December 17th, 2012For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, [...]
Website Checks to Make Before 2013
December 4th, 2012As yet another year draws to a close, isn’t it about time you gave your website a quick review to make sure its ready for the New Year?
Are You Asking Too Much of Your Website Visitors?
November 7th, 2012Audience engagement is the name of the game.
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