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The 4 Types of Content Your Website Needs

March 19th, 2014

High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.

Could Driving Traffic To Your Websites Drive Away Customers?

February 26th, 2014

The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.

Why Apps May Become More Important Than Your Website

February 5th, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:

Your website sucks

January 15th, 2014

For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and make sure that brands that [...]

Website design – time to consider tappiness seriously

December 16th, 2013

With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design.

7 Considerations to Make When Choosing the Right Image for Your Landing Page

November 25th, 2013

Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.

Large Number of Index Pages Doesn’t Give Higher Ranking — Matt Cutts!

October 30th, 2013

If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might contribute to high ranking, when you have a website with large [...]

Google Reconsideration Request: How to Get a Manual Penalty Lifted

October 2nd, 2013

If you have ever received a manual penalty from Google, then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning, similar to this one that my client received:

My best advice on how to build a successful website

September 4th, 2013

Yesterday, someone asked me for my best advice on building a successful website or blog. Here’s my answer, along with 6 useful resources for you.

Yeah, But… We Don’t Want You Changing Anything on Our Site

August 12th, 2013

In all the years I’ve been doing SEO, this has been one of my favorite conversations from a “Yeah, Butter.” A company came to us about our SEO services before they started designing their new site. We told them about the advantages of getting us on board right away to consult with the designers, but [...]

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