February 23rd, 2015
Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful information as possible on your site and figuring out ways to direct your visitors to the content that will help them the most.
January 26th, 2015
Any visitor on your site should immediately be able to tell what page they are on, regardless of how they got there or where they landed.[Tweet This] If your site is well optimized, then every page is a landing page. This means visitors may land on a product, category, about us, or other page, just […]
December 17th, 2014
I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you’re over 5 years old, your fingers are considered fat. I’d recommend a finger workout but that might derail this post entirely.
November 12th, 2014
According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices.
October 8th, 2014
I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood.
September 10th, 2014
Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first.
August 18th, 2014
I have a question for you: What do prospective clients think, when they visit your website or blog?
July 30th, 2014
I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.
July 3rd, 2014
Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss […]
June 11th, 2014
Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote […]