September 10th, 2014
Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first.
August 18th, 2014
I have a question for you: What do prospective clients think, when they visit your website or blog?
July 30th, 2014
I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.
July 3rd, 2014
Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss […]
June 11th, 2014
Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote […]
May 13th, 2014
In this article, I’m going to share maybe the fastest way to improve the results you get from your website or blog. I’m also going to share 2 great, free tools with you. First, I need to ask you a question: How does your blog or website look on a mobile device? Many of your prospective […]
April 23rd, 2014
You might think I’m about to launch into a thinly veiled sales pitch for professional copywriting services well I’m not. In fact this post has nothing to do with copywriting at all. There’s more to a successful website that it’s content (although that is a very big piece of the puzzle). In fact, there’s one mistake companies […]
March 19th, 2014
High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.
February 26th, 2014
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.
February 5th, 2014
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: