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Website Call Conversions for Adwords Announced by Google

September 10th, 2014

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first.

Is your website hurting your business? Quite possibly!

August 18th, 2014

I have a question for you: What do prospective clients think, when they visit your website or blog?

11 massively doable ways to increase conversions with better forms

July 30th, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.

Your Website Sucks and SEO Isn’t Gonna Help You!

July 3rd, 2014

Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss […]

5 warning signs that your website sucks

June 11th, 2014

Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote […]

Is your site ready for the fastest growing group of Internet users?

May 13th, 2014

In this article, I’m going to share maybe the fastest way to improve the results you get from your website or blog. I’m also going to share 2 great, free tools with you. First, I need to ask you a question: How does your blog or website look on a mobile device? Many of your prospective […]

How to Create and Run a Successful Website

April 23rd, 2014

You might think I’m about to launch into a thinly veiled sales pitch for professional copywriting services well I’m not. In fact this post has nothing to do with copywriting at all. There’s more to a successful website that it’s content (although that is a very big piece of the puzzle). In fact, there’s one mistake companies […]

The 4 Types of Content Your Website Needs

March 19th, 2014

High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.

Could Driving Traffic To Your Websites Drive Away Customers?

February 26th, 2014

The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.

Why Apps May Become More Important Than Your Website

February 5th, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:

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