When meeting with clients about blogging, they often worry about how often they need to publish to be effective. I did a post regarding my thoughts on a survey that basically says the more posts a week the better conversion of customers. To recap, I firmly believe that you should concentrate on the quality of [...]
I spent yesterday at WordCamp Boulder, a fun event for WordPress designers, developers and bloggers. That was my first WordCamp and well worth the very small entry fee.
Never underestimate the power of that little “Like” button you see on your screens. You see, adding the Facebook “Like” button widget on a blog will most probably increase referral traffic into the site for more than 50% from Facebook collectively. This is because the Like button allows you to make connections to your web [...]
What do you do when you set out to attract search traffic? If you start by optimizing your pages, you might not succeed, because you must answer the question, “Optimize for what?” You must optimize your pages only for a specific set of search keywords. If you accept at face value that you already know [...]
I recently read Rhys Wynne’s interpretation of John Mueller’s comment that it’s better to add content on your own site than to add it elsewhere. I disagree strongly that this is the right reading of John’s comment. There are numerous other readings of it:
As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to have way too many of them and not really know which to focus on. Some of the most tantalizing metrics, for example, like number of impressions don’t usually tell you [...]
I’ve been working through one of the truly fundamental tasks for any web analyst – producing a rich descriptive profile of a visitor segment. I’m using Unica’s NetInsight for this just as a change of pace from all of the Omniture Discover and Data Warehouse examples that I’ve done in the past. In my last [...]
Last week at the Google Analytics blog, Nick and Avinash released episode of their Web Analytics TV program, this time discussing topic such as:
For websites that are going to participate in social media in a big way along multiple channels, I find it helpful to set up what I call publishing paths. These publishing paths require you to think about your content before you publish it, what is the best channel for it, and how to cross promote [...]
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because, as we sit here in 2010 and race toward the world of mobile, we haven’t even scratched the surface of helping the vast majority of [...]
