January 12th, 2016
It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there are new trends and technologies that effect the performance, look and feel of websites. Which means that if it’s been more than three years since […]
December 8th, 2015
Pearson Education reached out to me to read and make make notes onMike Moran’s andJames Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The […]
November 3rd, 2015
Web marketers have almost always believed that using keywords in URLs helped improve your search engine rankings. The exact value of keywords in URLs has always been debated with the general consensus falling between a little and not much. Google recently said that URLs themselves are not a factor in the rankings, but personally I […]
October 7th, 2015
When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that […]
August 5th, 2015
One of the first things we do when optimizing a site is to institute common Best Practices. As important as best practices are, they are still only a baseline for good usability. They are really no more than starting point.
July 15th, 2015
When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beachfront property in the Florida Keys. Unlike other areas of a website, the optimizable space in the title tag is extremely limited but has great search […]
June 10th, 2015
If there is one constant on the internet, it’s that things change constantly. While many businesses design a site and leave it alone, it is rare that some force, internal or external, doesn’t change how it performs over time.
May 13th, 2015
Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy. While there is plenty of noise and trendy ideas dictating what’s considered an effective strategy, there are some steps a business can take to maintain long-lasting SEO success that won’t get washed away with the […]
April 14th, 2015
Q: How many ways should visitors be able to contact you? A: All of them Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at […]
March 25th, 2015
Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important to them more quickly.