April 23rd, 2014
You might think I’m about to launch into a thinly veiled sales pitch for professional copywriting services well I’m not. In fact this post has nothing to do with copywriting at all. There’s more to a successful website that it’s content (although that is a very big piece of the puzzle). In fact, there’s one mistake companies [...]
March 19th, 2014
High street retailers have a major advantage over their online competitors; their customers can see, feel and touch their products and talk to someone about them there and then.
February 26th, 2014
The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.
February 5th, 2014
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate:
January 15th, 2014
For the last year, I had been acting Director of Social Media at Unison, probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. They produce swipeable, tablet-optimized sites and make sure that brands that [...]
December 16th, 2013
With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design.
November 25th, 2013
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.
October 30th, 2013
If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might contribute to high ranking, when you have a website with large [...]
October 2nd, 2013
If you have ever received a manual penalty from Google, then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning, similar to this one that my client received:
September 4th, 2013
Yesterday, someone asked me for my best advice on building a successful website or blog. Here’s my answer, along with 6 useful resources for you.