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How Many Contact Options Should Your Website Provide?

April 14th, 2015

Q: How many ways should visitors be able to contact you? A: All of them Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at […]

Make Your Text Scannable

March 25th, 2015

Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important to them more quickly.

Make Your Text Scannable

March 24th, 2015

Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important to them more quickly.

How Helpful Are Your Help Pages?

February 23rd, 2015

Not every site needs an FAQ or an entire section dedicated to helping customers using their product or service. But it’s never a bad thing to provide as much helpful information as possible on your site and figuring out ways to direct your visitors to the content that will help them the most.

Are Visitors Getting Lost on Your Website?

January 26th, 2015

Any visitor on your site should immediately be able to tell what page they are on, regardless of how they got there or where they landed.[Tweet This] If your site is well optimized, then every page is a landing page. This means visitors may land on a product, category, about us, or other page, just […]

Is Your Website Fat Finger Friendly?

December 17th, 2014

I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you’re over 5 years old, your fingers are considered fat. I’d recommend a finger workout but that might derail this post entirely.

Ranking Means Nothing if Your Site Isn’t Fast Enough

November 12th, 2014

According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices.

How do you test your website’s names?

October 8th, 2014

I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood.

Website Call Conversions for Adwords Announced by Google

September 10th, 2014

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first.

Is your website hurting your business? Quite possibly!

August 18th, 2014

I have a question for you: What do prospective clients think, when they visit your website or blog?

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